You are simply at the right place if you have come here to learn about the way to get started with text message marketing for your small business. This is the guide that will be explaining the way the text marketing software work, how to get started instantly and how it can be used for the growth of the small business.
How Text Message Marketing Works
Text message marketing is often the go-to tool in the arsenal of marketers as SMS is the channel that gets the highest open and response rates when it arrives at the impact it makes. The reason why this is the case here is according to a few reasons.
Texts are generally delivered over a cellular network and can be accessed by every mobile phone use, even for starters. The texts need to be short and punchy, which would make them easily digestible and more likely to get noticed and other kinds of messages here. Texts are also highly visible finally. They can grab the attention instantly as they usually flash up as a notification on the home screen of the mobile phones.
You will have to enlist the services of an SMS marketing platform which is an intermediary between your business and mobile phone networks, for effectively carrying out the text message marketing. You can now track the performance of the campaign and text an unlimited amount of customers simultaneously when you use a provider. Let us check out how this process works:
- Creating an account with the SMS marketing provider
- Importing the existing customer phone numbers into the system of the SMS provider
- Collect new text message marketing subscribers through SMS providers opt in-app
- Compose your text marketing campaigns within the SMS provider app
Using Text Message Marketing to Grow A Small Business
It can achieve a few amazing results and quite quickly as text message marketing is powerful, reliable, and a speedy way to connect with the customers. These can all last to a boost in their profits and revenue as they can surely achieve the overarching business goal for every smaller business.
Examples Of Small Business Text Message Marketing
Text messaging is, however, beneficial for any small business with a reasonably-sized database of contacts. You can take a look at the following examples to highlight how it can be used for the different kinds of small businesses:
- Service-Based Businesses
Text marketing can be used for spreading the word about services and even products along with the special offers to fill the appointment slots and cross-selling their opportunities for the beauty salons, photographers, dental clinics, and even the cleaning companies.
- Retail-Based Businesses
For the small retail or eCommerce stores in terms of the new product launches along with the flash sales and for requesting reviews from the customers, text marketing is the best choice.
- Subscription-Based Businesses
For the promotion of free trials, package upgrades, and even to inform customers about the optional add-ons, these are the smaller firms that are selling Software-as-a-service or SaaS or monthly box subscriptions.
- B2B Businesses
Text marketing software can be used for increasing the brand presence along with engagement and requesting reviews for smaller businesses like IT consultancies, SEO services, business finance providers, and even web design agencies.