Search engine optimization is a process that most websites use to help their website grow in the rankings of search engines like Google.
The purpose of search engine optimization (SEO) is to improve a website’s ranking in a search engine results page (SERP), based on the quantity and quality of traffic that the site receives from search engines.
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Image Source Google
The following are three of the most common SEO techniques:
1. Keyword research: Discovering which keywords your site should target and how many times each keyword should be used on your site;
2. On-page optimization: Including appropriate keywords in the header, footer, titles, metadata, and content;
3. Link building: Creating backlinks to your website from relevant websites.
When executed correctly, SEO can increase traffic to a site by up to 500%. However, if not done properly, SEO can also damage a site’s reputation and lead to decreased traffic and loss of revenue.
Types of SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). The goal is for a site to appear at the top of relevant search results.
SEO can be broken down into two main categories: on-page and off-page.
On-page SEO involves optimizing a website’s content and layout for optimal display on search engines, including keywords and other phrases that are likely to be searched for.
Off-page SEO involves building links from high-ranking websites to a website’s domain.
Both on-page and off-page SEO are essential for increasing traffic and reaching the larger audience potential of a website.