Lead tracking is a very important part of the remote sales process. Without it, there is no guarantee that most of your leads and prospects will turn into profitable customers. This is what a remote sales organization can really develop.
There are many B2B software solutions you can use to track leads. It includes a customer relationship management (CRM) system that tracks and schedules all processes related to lead management software.
Tracking leads in sales starts with importing leads from CRM into the search team. These people are responsible for qualified leads before handing them over to the sales team. Powerful dialers go a long way in this process by increasing the number of leads that each member of the search team can connect and qualify for.
This amount is often three or four times greater than an individual trader can manually call. Once these leads are eligible, they are transferred from lead to lead in CRM.
These potential customers are then referred to available sales representatives. The customer relationship management system can be set up to record some or all of these phone calls. They can be stored in the CRM along with individual contact information for later reference or reviewed for quality control. Every action a sales rep takes on contact is also logged in the CRM to track where each lead is in the sales process.
Real-time statistics and analytics are an important part of CRM potential tracking functionality. These reports are highly customizable, so configurations can be changed to suit each sales organization.
Lead tracking software integrated with CRM can import, export, organize, format, and forecast any data it collects during the sales process. By generating management visibility reports, individuals, teams or companies can be accurately evaluated based on their return on investment.