You are a small healthcare business owner and you want people to come to your website because this is where they can learn more about you and then take your medical services. How can you increase traffic to your website without spending thousands of dollars on pay-per-click ads?

Search Engine Optimization (SEO), is often referred to as getting to the top page of Google. There are many websites that potential customers can visit when searching for your services.

Search engines are the most common tool you're used to hearing about. Many search engine companies employ thousands of computers that use software called spiders (or robots) in order to grab Web pages and extract the information. 

Only the search engine company knows the exact science behind ranking pages. There are ways you can improve your rankings. We will discuss strategies that you can use for growing your healthcare business.

Search directories contain information about websites. Directory sites don't use spider technology, but instead, use the title and description submitted by the developer. These companies employ staff members to review the sites and ensure they are in the correct category.

Research has shown that search engines are still the most popular way for people to search for products and services. Search engines are a cost-effective way to reach your target market. Search engines will bring you more search traffic than any other advertising medium.