It's not true that TV advertising has gone extinct, but the TV ad model is going through major changes. Although we still watch the Super Bowl ads, things have changed significantly. TV commercials could make a difference in the world and improve a company's sales.

TV advertising remains one of the best ways to spread awareness about a product, or brand it is becoming increasingly easy to do so digitally. Are you interested in reviewing your current TV spend to make sure you are not paying too much? You can review the data and can ask questions to the agencies you have hired.

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   KEY TAKEAWAYS

• Television advertising is still one of the best ways to build brand awareness. However, some ad spending has moved digital.

• The TV advertising model has evolved over the years with the introduction of TiVo, DVRs, streaming services, and on-demand.

• The networks are facing competition from streaming and on-demand services. These companies offer little to no ads and can be accessed 24/7.

Timing is (Almost) Everything

The U.S. Bureau of Labor Statistics estimates that people 15 years old and older spend an average of 3.

1 hour each day watching television in 2020. 

2The United States has the highest rates of investment in TV advertising. 

3 Each channel has time restrictions regarding the number of ads that can be shown and the subject matter. A morning children's show will not likely feature beer ads.

   Advertising that works

It is important for businesses that have a limited advertising budget to choose the best time and price to air their ad.