The act of sending the coupons, special deals, current events, announcements, and other information to your customers with the help of text messages is what text message marketing or SMS marketing is. Doing SMS marketing through the SMS marketing platform is quite an easy and direct way to reach your potential customers.
Advantage #1: Getting the best Engagement Rate
Text message marketing has the best engagement rate of any marketing medium, to put it simply. 90% of the text messages are opened and read within the first three minutes of receiving them, while emails can go unread for days.
An SMS text message is the known communication tool with the greatest reach around the world as the mobile phone ownership among adults is closer to 95% worldwide.
Advantage #2: Trackable Platform
There are trackable platforms for most of the SMS and MMS marketing services. You can easily manage your text message marketing campaign straight out of your desktop. For instance, the text message marketing platforms are web-based, so that you need not have to download any software or app for using it. Everything can be managed effectively within their dashboard.
Advantage #3: Interactive Content
Through your recipients, your SMS and MMS marketing can allow you receive instant feedback with the inclusion of the reply button or a link at your landing page. To allow them instantly interact with your brand, you can now deliver short messages to your audience that can direct them back to your site.
Advantage #4: Immediate Message Delivery
The other important benefit to the SMS and MMS marketing is that it does not take long to anticipate vital insights. Your message is delivered instantly once you hit on the send button. You can also set up a text message marketing campaign and have hundreds of clicks or even user feedback within just minutes.
Advantage #5: Opportunities to Add a Personal Touch
The opportunity you are adding a personal touch to your message is the additional benefit of SMS marketing. A great way of keeping people interested in your SMS and MMS marketing efforts is through the use of the words like you and your.
Growing Your SMS List
There are even several ways in which you can grow your SMS subscriber list, like you can get as creative as you want with the SMS messages themselves.
Using lead generation ads on Facebook is one way to grow your SMS list. The best way to collect the data and build up a larger subscriber base is through the lead generation ads on Facebook.
Using email marketing is yet another way to build your SMS list. Customers are already interested in your brand as they are subscribed to your email list. You can even promote and grow engagement with your SMS marketing campaigns when you create a campaign to invite these customers to join your SMS list for quicker updates.
Incorporate SMS Marketing into Your Marketing Strategy
The SMS marketing platforms understand quite well the requirement to have a digital strategy that would be working in collaboration with every marketing effort. There are digital marketing teams out there who would love terms of assisting you in creating the SMS marketing strategy with the responsive web development experts who have created a service that can bring back the campaign to life if you look to take your business to the next level.